Make 2010 Work for You

2010 - The biggest business event ever to hit South Africa!

If you think that the 2010 World Cup is just about four weeks of soccer, you are mistaken. In fact, it is about the three huge impacts that the event will have on South Africa. Firstly, leading up to 2010 and for years after 2010.

The government has committed to a massive infrastructural investment of R485 billion. During 2010, visitors will spend over R15 billion in just 4 weeks, and with half the world’s population watching just the final, South Africa should see a significant increase in tourism after the event…SO PLENTY OF GOOD NEWS!!...but the important question to ask is ... are we ready?

It is estimated that the World Cup in 2010 will bring 220 000 overseas visitors to our shores, with another 180 000 coming from Africa (this will make it 16 times bigger than the rugby world cup!!). There is no doubt that the 2010 FIFA World Cup is the biggest event to hit South Africa, and indeed - Africa! Imagine the services and products required to ensure that this World Cup is a success – food, drink, accommodation, logistics, insurance, security, transport, clothes, gifts, etc. The stats are frightening – take the hospitality industry alone:  22 000 chefs were used in world cup hospitality only, during the 4 weeks of the world cup in Germany, and 3 million sausages were sold in the fan parks alone over the 4 week period!

Apart from the products and serviced needed , there will be opportunities for businesses and organisations to network with other companies from abroad, and provide them with on the ground services that they will need in order to operate in South Africa.  

You will be blown away by the sheer magnitude of the Soccer World Cup as Gary Bailey, well-known soccer expert, MBA-qualified professional speaker, ex-Manchester United, England goalkeeper (1986 World Cup), and former World Cup ambassador, presents GamePlan 2010. This multi-media presentation is not only fun and humorous, but offers valuable insight into the incredible opportunities that can arise from 2010. Gary’s presentation is edu-taining, using actual case studies and providing understanding of FIFA, the LOC (Local Organising Committee) and government regulations .

The presentation includes insight into strategic branding and marketing decisions, offers product and service choices, customer insights as well as human resource opportunities and threats.

It also focuses on the incredibly positive impact that this event can have on South Africa, and Africa as a whole. With all this good news, business opportunities, and advice on how to boost profits around 2010, Can you or your company afford NOT to be prepared for this MEGA event?